Add White House Black Market to the list of mass-market retailers that have jumped into the bridal gown business. Like J. Crew, Macy’s and Target, WHBM has apparently wised up to the fact that there are plenty of brides who can’t afford a $10,000 Vera Wang. The retailer has four wedding gowns on its website (www.whitehouseblackmarket.com), priced from $348 for a polyester satin gown to $698 for one made of silk taffeta. The prettiest—the $598 Victoria—is a strapless gown of ruffled tulle, with a pleated bodice, mermaid skirt and abbreviated train. Fittingly, it comes with a black ribbon sash. White Gown Black Sash—get it?

Posted by Marybeth Bizjak on Tuesday, August 17, 2010 in Sacramento Wedding Blog Gowns | Permalink | Comments (0)

Good news for brides: House of Fashion has extended its 50th anniversary sale (see previous post) through Sunday, Aug. 1.

Posted by Darlena Belushin McKay on Wednesday, July 28, 2010 in Sacramento Wedding Blog Gowns Fashion + Beauty | Permalink | Comments (0)

Attention brides! House of Fashion’s 50th anniversary sale is in progress. Through Sunday, July 18, you can save up to 50 percent on sample bridal gowns, and mother of the bride and flower girl dresses. Choose among dresses by Amalia Carrara, Bellissima, Enzoani, Rahmanian and many other designers. Walk-ins are welcome.

House of Fashion is at 2101 J St. Call (916) 554-7440. Hours: Weekdays 11 a.m. to 5:45 p.m. (Wednesday until 7:45 p.m.), Saturday 10 a.m. to 5:45 p.m., and Sunday noon to 4:45 p.m.
 

Posted by Darlena Belushin McKay on Wednesday, July 14, 2010 in Sacramento Wedding Blog Gowns Fashion + Beauty | Permalink | Comments (0)

Brides Against Breast Cancer—a nationwide group that sells donated wedding gowns to raise money for breast cancer patients—is coming to the Sacramento region. The group will hold one of its famous sales Thursday, June 3, through Saturday, June 5, at Morgan Creek Golf and Country Club in Roseville. Hundreds of gowns worth as much as $8,000 will be sold from $99 to $800. The gowns, both new and used, are donated by designers, retailers, manufacturers and individuals. Admission is free, but if you want to beat the crowds, you can pay $20 and come early on June 3. Proceeds from the sale go to Making Memories Breast Cancer Foundation, which runs a wish-granting service for people with terminal breast cancer. To register for the sale, go to BridesAgainstBreastCancer.org.

Posted by Marybeth Bizjak on Thursday, May 20, 2010 in Sacramento Wedding Blog Gowns | Permalink | Comments (0)

Buyers for Kleinfeld—the New York bridal salon that plays a starring role in the TLC series “Say Yes to the Dress”—recently attended New York’s Bridal Market Week, then blogged about what they saw on the store’s website (www.kleinfeldbridal.com). The top bridal fashion trends for the upcoming season, according to Kleinfeld buyers: petals, ruffles, raw-edged fabrics, tulle, silk shantung, peplums and something called “reverse crumb catchers.” (Doesn’t sound very romantic, does it?) They raved about individual collections from Lazaro, Monique Lhuillier, Reem Acra and Anne Barge and gave a shout-out to newcomer Gilles Montezin. Formerly a costume designer for the Opera Bastille in Paris, Montezin showed whimsical, sexy dresses with slimming corsets and full skirts. Incidentally, each one is named after a famous opera or composer. Brava!

Posted by Marybeth Bizjak on Wednesday, May 5, 2010 in Sacramento Wedding Blog Gowns | Permalink | Comments (0)